Yellow sheep hit Selfridges and hope shoppers flock there too! - Campaign for Wool want more retailers to stock textile
Published: 15 October 2010
by JOSH LOEB
ONCE all this was fields. Err, hang on a minute...
Part of the West End became a rural idyll on Monday as sheep grazed in Savile Row under the watchful eyes of farmers Harry Parker and Lesley Prior. Meanwhile, at Selfridges, there was not a black sheep in sight but plenty of yellow ones as a herd was released outside the department store.
It was all part of an eye-catching campaign to get more retailers to stock woollen clothes.
The Campaign for Wool – a project convened by the Prince of Wales and funded by the International Wool Textile Organisation, the British Wool Marketing Board, the New Zealand wool industry and Woolmark International – aims to help raise the profile of the material in the UK.