Yellow sheep hit Selfridges and hope shoppers flock there too! - Campaign for Wool want more retailers to stock textile

Published: 15 October 2010
by JOSH LOEB

ONCE all this was fields. Err, hang on a minute...

Part of the West End became a rural idyll on Monday as sheep grazed in Savile Row under the watchful eyes of farmers Harry Parker and Lesley Prior. Meanwhile, at Selfridges, there was not a black sheep in sight but plenty of yellow ones as a herd was released outside the department store.

It was all part of an eye-catching campaign to get more retailers to stock woollen clothes.

The Campaign for Wool – a project convened by the Prince of Wales and funded by the International Wool Textile Organisation, the British Wool Marketing Board, the New Zealand wool industry and Woolmark International – aims to help raise the profile of the material in the UK.