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Its very easy to drink tap water while in your home or at your workplace, but the most discouraging aspect to the bottled water v. tap water debate is the invisible barrier to access that people perceive when trying to stay hydrated while out and about. Asking a stranger to refill your reusable bottle in a shop or restaurant can be awkward and unnerving for many people, especially when a simple alternative is readily available in the form of a disposable bottle of spring water. Social discomfort swiftly trumps individual enviro-impact. We've actually been developing and delivering a community-based initiative to help rectify this issue. Using our website (bluew.org) and smart phone application, we work in partnership with municipalities, local businesses and conservation groups to provide online mapped details on where to find clean, free sources across the nation to refill your reusable bottle without feeling compelled to make any additional purchases. We’re working hard to give people barrier-free access to clean, healthy tap water while out of their homes.