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FORMER Haverstock students Ndubz have just won Best UK Newcomer at the Mobo awards, beating Shola Ama’s sister Sadie and Sugababes Mutya, among others. You saw them here first, last June.
Although the Mobos are perhaps seen as the Carling Cup of award ceremonies, they do bag their winners some vital column inches and are always a good look on a press release – which helps to make bored old hacks sit up and take note.
Last year’s winner Akala told me that the prize had helped him get media attention, but didn’t push up his sales that much. The biggest boost was the higher-media profile, he said.
However, Ndubz, who were rotated on urban music tv station Channel-U for months with their hits You Better Not Waste My Time, and Feva Las Vegas, have been rising for more than eight years. The trio, who grew up in Royal College Street, have been singing and writing together since they were nine, and are made up of cousins Tulisa and Dappy and their mate Faze.
When I met them last year, they were bright and animated and primed for success. Against rapping gratuitously about violence, they made it clear they were here to be mainstream, joking about how they want mums, window cleaners and granddads to go out and buy their album.
Look out for an interview with them soon.
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