The Tribe Will Come: How To Create A Website That Attracts Your Target Market
Published: 22 June, 2011
ADVERTISING FEATURE
HAVING a website is great, but how can you be sure that your target audience is seeing it? Is it possible to create a website that will reach those who you want it to reach more effectively?
A social networking website is a great way to bring like-minded individuals together, and become an informative, useful or fun site. Website forums are a very popular feature as they allow users to communicate with one another, and you can take advantage of that with a social website.
For example, the Netmums forum, cleverly named 'The Coffee House', is exceptionally popular among mums and mums to be. Its uses are numerous, from asking advice to making friends, and the forum is a constant hub of online activity.
The forums on the MoneySavingExpert website are also very popular with those concerned with financial matters, from buying a new car to saving money on their weekly groceries bill.
These forums have the power to drive more traffic to their host website and are a very clever addition to many sites.
The draw of social networking online is so strong that Facebook currently ranks as the number one most visited website. People use social networking for information, communication and for fun; and an easy-to-use social website that is relevant to them is likely to be regularly visited.
Beginners who would like to design a website, and have a good idea based on an audience need should not be intimidated. Website building is no longer a difficult and time-consuming task, especially with the easy to use website builder software now available.
With the help of an all-inclusive social network builder, you will find that building your own social networking website is much easier than you may think.
An all-inclusive service means that you don't need to worry about running and co-ordinating hosting accounts. Your social network provider will deal with all the technical aspects for you. A service provider with a dedicated concierge is a great choice for beginners or technophobes and their valuable technical advice will free you up to consider the more creative issues on the site.
Many people assume that building a website means employing a costly website designer and builder. With an all-inclusive social networking website builder you can design your perfect website quickly and easily; simple drag-and-drop tools make putting together your perfect webpage child's play.
Many businesses, groups and organisations can benefit from a dedicated social networking website. Political and religious groups will find an online meeting place to be useful, as would groups of gamers, professional associations and individual brands.
The entertainment world is also one that has a heavy crossover with the world of social networking. Fan site forums are always popular, and those who follow celebrity culture love nothing more than to be able to comment on events as they happen.
When it comes to the design of your social networking site, the only limit is your own imagination. However, it makes sense to tailor your design to your audience.
For those who don't have a flair for design, most website building software comes with a wide range of ready-made templates, which are sure to make producing a professional looking site much easier. Of course, you can upload your own logo and other touches to personalise the design.
Fantastic features that you can use to optimise the usefulness of your social networking site include: personalised member profiles, groups, an events calendar, chat and private messaging facilities, a forum, a blog, and the capacity for media and file uploads.
With a social networking site, you can bring together a group of people with a shared interest in your business, group or organisation, to form a growing online community that is of value to all parties involved.